What is Marketing Audit? Definition Meaning
Definition of Marketing Audit
The definition of marketing audit as stated by Abe Schuchman is as follows:�Marketing audit is a systematic, critical and impartial review and appraisal of the total marketing operation: of the basic objectives and polices and the assumptions which underlie them as well as the methods, procedures, personnel and organization employed to implement the policies and
The definition of marketing audit as stated by Abe Schuchman is as follows:�Marketing audit is a systematic, critical and impartial review and appraisal of the total marketing operation: of the basic objectives and polices and the assumptions which underlie them as well as the methods, procedures, personnel and organization employed to implement the policies and
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