Methods of Conducting a Marketing Audit
Methods of Conducting a Marketing Audit
Marketing audit is an examination of the marketing activities of company. It must be conducted by impartial persons.Auditors must be properly qualified, trained and experienced enough to do the audit. They must have a complete knowledge and exposure of marketing.Image below depicts the methods of conducting a marketing audit.Following methods are used to
Marketing audit is an examination of the marketing activities of company. It must be conducted by impartial persons.Auditors must be properly qualified, trained and experienced enough to do the audit. They must have a complete knowledge and exposure of marketing.Image below depicts the methods of conducting a marketing audit.Following methods are used to
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