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Showing posts from October, 2015

Principles of Good Layout for an Advertisement Copy

Principles of Good Layout The twelve features, qualities, or principles of good layout are as follows:Image Credits � Manoj Patil.Focus on dominant element. Unity of all ad parts. Good use of contrast. Right balance of elements. Maintain proportion of space. Follow the eye movement. Simple and uncomplicated layout. Ease of readability. Use of whitespace. Clarity of ad message. Good ad atmosphere.

Basic Assumptions of Law of Demand

Assumptions of Law of Demand Law of Demand can operate and remain valid only if certain things like income, population size, climate, consumer's tastes and expectations, etc., are assumed to remain constant or equal. In other words, there is a need for an assumption or a consideration that these things do not change at all under any circumstances.The six basic assumptions of law of demand are as

Limitations of Planning in Management - Disadvantages

Twelve demerits, disadvantages or limitations of planning in management.Image Credits � Manoj Patil. 1. Time Consuming Planning involves the collection of data, analysis of data, forecasting, etc. All this consumes a lot of precious time. Therefore, planning is a time-consuming activity. 2. Costly Planning is the work of experts. They get paid very high salaries to make good plans. Companies

Proportional Reserve System of Note Issue Explained

Proportional Reserve System First let's understand the meaning of three words, namely:Proportion means a part, percentage or share of something regarded as a collective whole. Reserve implies something valuable stocked up systematically or stored carefully often on a large scale at a secured location. A System comprises a set of detailed procedures, routines, and methods that are supposed to be

Reserve Bank of India Issue Currency Notes

RBI Issue Currency Notes in India Reserve Bank of India (RBI) has a sole right to issue currency notes in India. This right is guaranteed only to a particular entity (a person or organization) and nobody else. It is an unshared authority, an exclusive privilege, or a monopoly to do something without open competition. It is usually granted by a sovereign authority (e.g. parliament) to execute