Principles of Good Layout for an Advertisement Copy

Principles of Good Layout
The twelve features, qualities, or principles of good layout are as follows:Image Credits � Manoj Patil.Focus on dominant element.
Unity of all ad parts.
Good use of contrast.
Right balance of elements.
Maintain proportion of space.
Follow the eye movement.
Simple and uncomplicated layout.
Ease of readability.
Use of whitespace.
Clarity of ad message.
Good ad atmosphere.

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